PlayStation was great. We made loads of ads for video games, but it was all a bit pre-digital and none of them made it off U-Matics, except this one.
A teeny-tiny brief that took on a life of its own. We wanted to get the original Monsieur Mange-Tout to actually eat the PlayStation, but his wife said that 40 years of eating cars and telephones and stuff meant that it would probably kill him - so we turned the idea into this 3-minute arthouse pastiche. It was meant to only run in-store, but Channel 4 liked it and ran the whole film in one break.